MAM
ETV Marathi awards creative mandate to Rickshaw Communication
Mumbai: Rickshaw Communication & Design has bagged the creative mandate of ETV Marathi following a multi-agency pitch.
They have been awarded this business on their strategy and creative strengths which were innovative and compelling, according to a statement.
The agency will be responsible for devising campaigns for ETV Marathi that will cover outdoor, print and radio. It has already started work on a 360 degree marketing campaign for two new non fictions shows that will soon launch on ETV Marathi.
Rickshaw Communication & Design founder and creative partner Suhas Parab said, “This win is going to be a challenge and equally good opportunity for the team at Rickshaw to explore the creative lengths for the pioneers of Marathi general entertainment. This account gives us an opportunity to get closer to the consumer of this genre and design campaigns that are more personal, effective and captivating. This is just the sort of work that we at Rickshaw enjoy doing.”
Some of the other brands that Rickshaw Communication & Design has worked on are Mahindra Automobiles, UTV Stars, UTV Bindaas and Phoenix – Palladium Mall.
Brands
Nestlé India posts Rs 45,641 crore profit before tax in FY26
Strong cash flow of Rs 50,475 crore offsets higher costs, payouts.
MUMBAI: If there’s one thing brewing stronger than coffee this year, it’s Nestlé India’s balance sheet. The FMCG major closed FY26 with a solid financial performance, serving up steady growth even as costs and cash outflows kept the pressure simmering. For the year ended March 31, 2026, the company reported a profit before tax of Rs 45,641 crore, up from Rs 43,161 crore in the previous year. The numbers reflect resilience in core operations, supported by a strong consumption backbone across domestic and export markets.
Cash, meanwhile, was anything but idle. Nestlé India generated Rs 50,475 crore in net cash from operating activities, a sharp jump from Rs 29,345 crore last year highlighting robust underlying demand and improved working capital efficiency. Inventory reductions alone contributed Rs 2,809 crore, while trade payables rose by Rs 5,878 crore, adding further liquidity support.
But it wasn’t all smooth sailing. On the investing side, the company deployed Rs 8,297 crore towards property, plant and equipment, even as overall investing cash outflow stood at Rs 6,236 crore. Financing activities saw a significant drain, with Rs 31,794 crore flowing out driven largely by dividend payouts of Rs 23,139 crore and repayment of short-term borrowings.
The balance sheet tells a story of expansion with caution. Total assets rose to Rs 1,31,824 crore from Rs 1,21,933 crore, while equity climbed to Rs 51,569 crore, reflecting improved reserves and retained earnings. Cash and cash equivalents surged to Rs 13,205 crore, a sharp rise from Rs 761 crore a year ago, underscoring stronger liquidity despite heavy outflows.
Operationally, depreciation and amortisation expenses increased to Rs 6,992 crore, while finance costs and provisions continued to shape the cost structure. At the same time, working capital movements especially in inventories and receivables played a key role in boosting cash generation.
The broader takeaway? Nestlé India’s FY26 performance is less about headline growth and more about financial muscle. With strong cash flows cushioning rising investments and payouts, the company appears to be balancing expansion with discipline keeping its books as carefully measured as its recipes.
