MAM
ETML expands to the Middle East and appoints Rupesh Mishra for Indian brand expansion.
Mumbai: ETML, a growth marketing and analytics agency, recently announced the appointment of Rupesh Mishra as director to lead its aggressive expansion plans in the Middle East region. The appointment reinforces ETML’s vision to strengthen its offering in the global market further and to expand in multiple markets across the world. In this role, Rupesh will report to Raghav Kansal, founder & CEO, ETML, and would be instrumental in driving the company’s growth.
ETML has already seen initial success helping some of the biggest Indian brands successfully scale their presence in the Middle East. With Rupesh’s appointment, ETML is confident to repeat the same with a much bigger number of brands.
Rupesh Mishra, a seasoned professional with over two decades of experience in strategic partnerships and digital business growth, emphasised the alignment of ETML’s offerings with the growth objectives of businesses in the region, citing the company’s strong focus on data, technology, and expertise in performance marketing, brand advertising, SEO, performance creatives, marketing analytics & insights, marketplace advertising & growth consulting.
Speaking on his new role, Rupesh Mishra said, “I am really grateful and excited for this opportunity. Considering the Middle East is being predicted to be the fastest growing online commerce market, ETML has the right fitment for brands eyeing to grow business in the region.” Rupesh in the past has led cross-functional teams across leading digital brands and agencies such as Y2CF, Snapdeal, Times Internet, Rediff.com, Infomedia and Just Dial. Rupesh has also founded and has been successfully running a media agency for a decade now before joining hands with ETML.
Sharing his thoughts, ETML founder and CEO Raghav Kansal expressed enthusiasm for this move and mentioned, “We are thrilled to get Rupesh on board. With his track record and leadership qualities, we are confident to repeat the success that we have seen in the Indian and APAC markets. Having launched & scaled some of the largest Indian brands in the Middle East market already, we deeply understand what works in that market and are confident to repeat that for a much bigger cohort of brands. “
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
