MAM
Ethos Swiss watches launch virtual stock-view kiosk in Bangalore
| BANGALORE: Swiss watch retail chain Ethos Swiss Watch Studios (Ethos) has unveiled what it claims is India‘s first ever virtual stock view kiosk at Bangalore. The kiosk will bring to buyers view of inventory, pricing and visuals of all in-stock watch models and models of eighteen premium Swiss watch brands available at the six Ethos outlets in four Indian cities-Bangalore, Chandigarh, Ludhania and Mumbai. |
 The brands on offer on touch-screen kiosk include Omega, Corum, Carl F Bucherer, Baume and Mercier, Fredrique Constant, Dendi, Dior and Tag Heuer. The customer can browse through the stock based on any fields such as brand, price range, shape of dial, color of dial, sex and type of strap, states an official release. |
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| The kiosk will be present in a new three level multi-brand Ethos showroom at Bangalore, who plan to ramp up the number of watch ‘studios‘ to ten by the end of 2006 and thirty by end 2010, with an aim of becoming a preferred partner in India for Swiss Watch brands. |
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The company grossed Rs 80 million in the last fiscal and Ethos CEO Yasha Saboo is confident of grossing Rs 200 million this fiscal. According to Saboo, the company has been relying on print ads for promotions. Contract-Delhi handles the creative and the media business. Ethos would be launching Carl F Bucherer brand in their showrooms in Bangalore this month. |
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
