Brands
Ethnic wear brand Rangeelo is an ode to Sanganer
Mumbai: A new-age fashion brand that brings out the culture of Rajasthan with a global vision, Rangeelo is the brainchild of Preeti Udaiwal. Based out of Jaipur, Udaiwal comes from a family of traditional block printers and is inspired by her roots in traditional textiles. She has set her mind towards creating internationally recognisable clothing that is still rooted in culture and is a seamless depiction of a contemporary woman.
Udaiwal said, “The history of Sanganer in print is around 500 years old. The Sanganeri prints are known for their delicate and fine designs, floral patterns, petal motifs and a unique blend of traditional styles of printing. I have always been mesmerised by the craft of local artisans and their precision in block printing. The Rajasthani Ghera and flare is also a beautiful silhouette which I find extremely appropriate for the Indian weather conditions.
We are working with fabrics like Chanderi, Georgette, Cotton, Mulmul, Chiffon, and Organza and techniques like Mirror Work, Tie & Dye, Block Printing, Gota and Thread Embroidery, all of which are carefully handcrafted. We are also reinventing the colour palette associated with Rajasthani culture by including pastel colours in our collection. Rangeelo believes that the number of permutations and combinations that Indian craft and techniques have is admirable.
Each collection of Rangeelo is an ode to the vision of Indian artisans who have taught us the ability to convert a plain, versatile fabric into accentuating silhouettes. We are also a size-inclusive brand as we cater from XS to 3XL and also take custom orders.
Rajasthan is rich in culture and has a lot of untapped potential in terms of fabrics, craft, colours, technique and creativity together. With Rangeelo, we want to bring all of Rajasthan under one canopy and celebrate it in its full glory. The brand has started operations through its own D2C as well as a marketplace like The Loom,” concluded Udaiwal
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
