MAM
Estée Lauder India launches double wear fall 2019 Campaign featuring Global Spokesmodel Diana Penty
MUMBAI: Estée Lauder India launches the new Fall 2019 global campaign for Double Wear Stay-in-Place Makeup featuring global brand spokesmodel and Bollywoood actress, Diana Penty. This is Diana’s first global campaign since signing with Estée Lauder India in December 2018 and features Diana alongside fellow Estée Lauder global spokesmodels, Grace Elizabeth, Joan Smalls, Anok Yai, Fei Fei Sun and Carolyn Murphy. The campaign highlights the concept of ‘Wear Confidence’ by showcasing Double Wear’s extensive benefits and shade range and will launch in India in September.
First introduced in 1997, Double Wear Stay-in-Place Makeup remains Estée Lauder’s #1 liquid foundation, providing women with the unstoppable confidence to be flawless all day. With over 40 shades for every Indian woman, this cult-favorite liquid foundation is proven to deliver 24-hours of long-wear for flawless, even coverage and a natural matte finish.
So, when non-stop days call for non-stop wear, this oil-free, oil-controlling, waterproof makeup has serious staying power, even through sweat and humidity, to give you all-day confidence. Choose your shade of flawless, #WearConfidence.
Benefits include:
• 24-hour wear
• Medium-to-Full Buildable Coverage
• Natural Matte finish
• Oil Free
• Oil & Shine Control
• Sweat and Humidity resistant
• Transfer-resistant
• Waterproof
• Stays color true
• SPF10
• Fragrance-free
• Dermatologist and ophthalmologist tested
• Non-acnegenic
Estée Lauder’s new Double Wear Stay-in-Place Makeup campaign will be seen across digital and in-store platforms in India from September 2019.
Double Wear Stay-in-Place Makeup retails for INR 3600 for 30 ml, the Double Wear Stay-In-Place foundation is available at all Estée Lauder stores nationwide, Sephora, Nykaa Luxe, Shoppers Stop and online on Nykaa, Myntra and Sephora.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
