Brands
Essilor announces Virat Kohli as brand ambassador in India
Mumbai: Essilor, the leading brand in prescription lenses worldwide , has announced legendary cricketer and global sports icon Virat Kohli as its India brand ambassador.
This strategic partnership signifies a powerful alliance with both entities having remarkable legacies. Essilor is a world leader in Opthalmic Industry, with over 170 years of technological innovations and state of the art manufacturing facilities, meeting consumer needs across age groups around the world. Virat Kohli, a living legend, and a role model to millions, has been at the top of cricketing world with exceptional performance standards and work ethics, right from when he led India under-19 team to World Cup victory in 2008.
Essilor will roll out a multi-media campaign, featuring Virat Kohli, which will bring to life the value proposition of Essilor’s brands. The campaign showcases a strong portfolio of innovative brands – Stellest, Eyezen and Varilux being lenses which meet all vision correction needs across age groups and Crizal being the famous invisible shield protecting the lenses. A combination that offers complete protection against all enemies of clear vision, so that wearer vision is at its full potential.
EssilorLuxottica South Asia country head Narasimhan Narayanan said, “Virat Kohli’s appeal and pursuit of excellence are aligned to Essilor’s commitment to innovation and quality. His credibility and popularity among diverse demographics will help raise awareness about the significance of clear and healthy vision at all ages, while emphasising Essilor’s innovative technology and superior line of products. This is the start of a new and exciting chapter as we remain committed to create a testament to the brand’s dedication to empowering individuals to see the world with clarity and confidence.”
Talking about his new innings with Essilor, Virat Kohli said, “I am delighted to be associated with Essilor, a brand that has been at the forefront of revolutionising vision care globally. Eyeglasses are an integral part of my life and I identify with having clear vision, whether on or off the field. Being an Essilor brand ambassador has educated me and allowed me to know more about vision care and how each lens is different to address individual vision needs.”
Network Advertising is the creative agency behind the campaign with Virat Kohli. The integrated marketing campaign will be released across channels such as social, digital, and print for audiences across the country.
Network Advertising chief creative officer Akashneel Dasgupta commented, “Essilor has for long been helping us see better without being seen themselves. This campaign is the first effort by the brand to make people aware of the mother brand. In Virat, the brand found a great fit as someone who embodies the same professionalism and excellence as Essilor. Someone who is extremely passionate and exuberant while having a calming, reassuring presence. What really matters is having the right vision. Be it Virat or Essilor.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
