MAM
ESS ropes in Samsung and Hero Honda as sponsors for Champions T20
MUMBAI: MUMBAI:Ahead of the Airtel Champions League Twenty20, ESPN Star Sports (ESS) has announced more on-ground sponsors. Samsung and Hero Honda have come in as associate sponsors while USL is the hospitality partner.
As had been reported earlier by Indiantelevision.com, the beverage partner is Coca Cola while Onida is the Umpire Partner. As far as on-air sponsorship deals are concerned the co-presenting sponsors are Bharti Airtel, Hero Honda and Onida. There are six associate sponsors – Samsung, Yahoo, Maruti Suzuki, Pepsi, Sony and Havells.
ESS has so far sold 95 per cent of its inventory. Says ESPN Software India MD RC Venkateish, “ We are well on the way in realizing our commercial objectives.”
ESPN Star Sports has become the largest investor in the game of cricket with leading boards including England, Australia, ICC and Champions League Twenty20 in its fold.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
