Brands
Eric Cevis Appointed President of Global Wholesale at Verizon
MUMBAI: Verizon Enterprise Solutions president John Stratton has appointed Eric Cevis to lead the unit’s global wholesale division. Cevis most recently led the Verizon’s global wholesale sales organization for the Americas.
Verizon’s global wholesale team provides a comprehensive portfolio of voice, data, Internet, Ethernet, Global IP, FiOS and advanced cloud and security solutions, as well as professional service engagements. In his new role as president of global wholesale, Cevis will lead an international cross-functional team including sales, marketing and operational support. The global wholesale organization supports customers including wireless service providers, IXCs, CLECs, ISPs, ILEC, MSO/cable and other telecommunications companies, as well as aggregators, resellers and content providers.
“Eric has a proven track record of driving innovation and delivering results for our wholesale customers,” Stratton said. “His broad expertise, leadership and customer focus are essential as Verizon strengthens itself as a globally connected company.”
Cevis has been with Verizon and its predecessor companies since joining Bell Atlantic in 1986, as a staff supervisor for government systems. He has held a variety of roles, including delivering bundled broadband communications services to entire communities; developing new business channels for the retail markets team; and leading sales efforts in emerging markets.
He is a member, and has served as the national program chair, of the National Eagle Leadership Institute (NELI); serves on the advisory boards of the Consortium of Information and Telecommunications Executives (CITE) and the National Association of Black Telecommunications Professionals; and sits on the board of the National Multi Housing Council. He is the founding president of the Mu Mu Chapter of Kappa Alpha Psi Fraternity, Inc., on the campus of George Mason University. He is also the executive champion for Disabilities Issues Awareness Leaders (DIAL), a Verizon employee resource group.
Cevis holds a B.S. degree in marketing management from George Mason University and has done post-graduate work at Wharton.
Verizon Enterprise Solutions is a leading provider of advanced IT and communications services to enterprise and governments around the world. Visit Verizon Enterprise Solutions for more information.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
