Ad Campaigns
Equitas SFB cheers women entrepreneurs’ success this Uttarayan
Mumbai: Equitas small finance bank unveiled its new video in the ‘Circle of Life’ series showcasing the transformation of the life of a kite-maker from Gujarat.
The story of Equitas SFB’s customer and women entrepreneur Roshan Bibi, a kite-maker from Gujarat, showcases the role that the Bank played in her business success.
From struggling to make ends meet by selling 1,000 kites at Rs 13 at the start of her business 30 years ago, Ms. Bibi has not only expanded her business but also currently employs over 100 people.
Bibi received timely support in the form of a first loan of Rs 10,000 for boosting her business, and credits Equitas SFB for fuelling her business growth through timely loans. She attributes the trust reposed in her by the Bank and the ease of the processing to be the reasons for her continued association with the Bank over the years. Despite initial hardships, she increased her workforce and scaled her business further, and is proud of not only providing for her seven kids and their families but also building a better society.
“This Uttarayan, we decided to honour individuals who dream of soaring high, way above their hardships,” exclaimed Equitas SFB senior vice president & head – marketing Vignesh Murali. “Roshan Bibi’s story symbolizes hope and aspirations, reminding us that even the simplest of threads woven with hope and passion for 12 long months spread vibrant smiles in a three-day festival. Equitas SFB has always believed in giving back and we are, thus, proud to be a small but significant part of Roshan Bibi’s success. Her passion and resilience even after soaring high and falling low, like a kite inspires us, to support entrepreneurs who go through hardships but never give up. As a bank, we contribute to a better society and Roshan Bibi’s story not only showcases our support for entrepreneurship but also our commitment to go ‘Beyond Banking’.”
Equitas SFB’s ‘Circle of Life’ series glorifies the resilient and empowering stories of determined women entrepreneurs like Roshan Bibi. This series serves as a testament to the power of passion and dedication, and the resilience of local artisans.
The video debuts on 12 January, on Equitas Small Finance Bank’s social media platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
