Brands
Equitas ropes in Rani Rampal & Smriti Mandhana as brand ambassadors
Mumbai: Equitas Small Finance Bank has roped in women hockey player Rani Rampal and cricketer Smriti Mandhana as its brand ambassadors. This announcement comes at a time when the bank is celebrating its fifth anniversary on 5 September.
As an entity empowering women across the length and breadth of the country, through its various banking and non-banking initiatives, the announcement reflects the bank’s ethos of adding value to the lives of countless customers by choosing the right representation to inspire women to chase their dreams, said the statement.
The bank aims to provide a platform to inspire and support Indians to take a step towards following their dreams and aspirations, through its banking as well as non-banking initiatives, it added.
Rampal holds the record for being the youngest player in the national hockey team, representing India at the age of 15 at the 2010 World Cup.
Recognised as the ‘Best Women’s International Cricketer’ by the board of control for Cricket in India (BCCI) in 2018, Mandhana’s extraordinary cricketing skills have grabbed everyone’s attention. Capable of achieving new highs each time they enter the field, both these women with countless others have demonstrated the meteoric rise of women in sports in India.
“Rani and Smriti are two classic examples of a vibrant youth achieving their aspirations and we are proud to announce them as our brand ambassadors. Banking for women and empowering them is our key focus area and the announcement of our collaboration with these two leading the bank in that philosophy and direction,” said Equitas Small Finance Bank Ltd, senior president and country head – branch banking – liabilities, products & wealth, Murali Vaidyanathan.
“A bank with a soul – this is what Equitas is for me. The fact that they relate to the struggles of those who are hardly noticed and help them out financially is what I could identify myself most with,” said Rampal on the association.
Mandhana added, “I was truly impressed by Equitas Bank’s stand on not just banking, but going beyond as well. Their sincere and single-minded focus on making banking simpler even for the unbanked and underbanked touched my heart.”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
