Ad Campaigns
Equentis Wealth Advisory Services unveils its ‘Har Ghar Lakshmi’ campaign
Mumbai: Equentis Wealth Advisory Services has launched its Diwali campaign, ‘Har Ghar Lakshmi’, recognising modern women as key financial decision-makers. The campaign highlights empowerment, connection, and celebration, showcasing women aged 25-40 who balance personal and professional responsibilities during the festive season.
Central to the campaign are stories of women in various roles, from a family member engaging in festive card games to a career-focused professional leaving work late, a multitasking mother-to-be, and a homemaker managing finances. These narratives reflect modern womanhood, emphasizing how women balance their ambitions with family traditions. Accompanied by visuals of rangoli-making and family gatherings, the campaign highlights the community and joy women bring to celebrations and financial decisions.
The campaign is timely, as women now represent 22 per cent of all stock market investors in India, marking significant progress. The number of female investors has grown nearly sevenfold since 2015, highlighting their vital role in shaping the country’s financial future. Through relatable stories and vibrant visuals, “Har Ghar Lakshmi” encourages women to take charge of their financial futures while portraying them as pillars of their homes.
Equentis CMO Alok Arya said, “The ‘Har Ghar Lakshmi’ campaign is to encourage women to accept the very fact that they are the wealth creators. And we salute the modern Lakshmis who gracefully combine tradition with ambition and light their way to economic freedom and wealth. This campaign also acknowledges the balance these women strike between tradition and ambition where they once hesitated to invest or make financial decisions, they now pull up their socks and confidently navigate the world of investments!”.
The campaign resonates the sentiment that Diwali is incomplete without ‘Ghar ki Lakshmi’, reminding us of the integral role women play in our lives and communities. This Diwali, Equentis salutes the new-age Lakshmi, the woman who manages her home and family perfectly yet takes control of her financial future. From making investment decisions to leading a family through financial planning, the new-age Lakshmi is truly a beacon of both tradition and modernity.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
