Eqqus Red Cell wins ColorBar creative duties

MUMBAI: Eqqus Red Cell has won the creative duties of US-based cosmetics brand ColorBar.

Law & Kenneth is the incumbent agency. 
 
Says Eqqus Red Cell CEO Swapan Seth, “ColorBar is a fast growing brand and we are given the challenge of expanding the audience base for the brand.” 
 
The agency is planning a 360 degree campaign for the project with work in progress on below the line (BTL) and above the line (ATL) activities planned to begin soon.
 
“Additionally, we have flagship stores opening, which will provide good opportunities for activations,” adds Seth.