MAM
Epson to be Helsinki World Championships in Athletics’ official IT partner
MUMBAI: Epson has announced its sponsorship of the 10th IAAF World Championships in athletics, to be held in Helsinki, Finland, from 6-14 August 2005. Epson’s sponsorship marks the fifth time that it it has attached itself as the official IT partner since its initial involvement in the Athens Games of 1997.
This year’s Championships, which are being held in the Finnish capital for the first time since the inaugural tournament in 1983, will involve more than 2,000 of the world’s finest athletes from over 200 countries and territories. With an estimated total of more than 6 billion viewers worldwide, the event ranks not only as the world’s leading tournament for track and field events, but also as the largest sporting event to be held in 2005.
With Epson’s Performance Evaluation (EPE) System, for example, TV viewers will be able to enjoy field events three-dimensional analysis of the long jump, triple jump, and javelin throw immediately after the jump or throw. Moreover, the analysis also enables athletes to better understand and thus improve their performances according to the company. Epson’s Commentator Information System (CIS), will be able to able to collate and transmit in real time results from the track and field, in addition to a host of information about the athletes and past events.
This up-to-the-minute information is the basis for the data provided to enthusiastic athletics fans worldwide by TV and Internet media, including the official website of the IAAF (http://www.iaaf.org).
These systems will be backed by an international team of approximately 50 Epson technical staff, with other support to include high-speed, high-performance laser printers for the pressroom and for all the print needs of the local organizing committee.
“Epson believes that the spirit of challenge and the desire to exceed shown by the athletes matches perfectly with its corporate ethos of creativity and challenge,” said Seiko Epson Corporation president Seiji Hanaoka. “And just as the athletes drive themselves to exceed ever higher targets, we are dedicated to providing products and services that exceed the expectations of our customers. This is embodied in our global tagline – “Exceed Your Vision,” added Hanaoka.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
