MAM
Epson returns to TV advertising with India-England series
MUMBAI: Epson India has returned to television advertising as one of the associate sponsors of the India versus England cricket series that is being telecast on Star Cricket. This is the first big tournament with the full World Cup winning squad.
Epson will be present on television after a substantial gap and will be showcasing its range of imaging products in an effort to drive reach, visibility and equity for the brand.
The ‘See Beyond the Usual‘ campaign theme of the company will be extended to the television spots.
The company says that the move to advertise on television is reflective of the increasing confidence of the brand and the commitment to further accelerate growth.
Epson India GM brand and communication Tushad Talati said, “We have been growing at a scorching pace over the last few years however we felt a need to further enhance our awareness and equity especially in smaller towns. Cricket provides the best vehicle to do so in India. With all the hype surrounding this series and with it being timed perfectly with our peak sales period we felt it made tremendous sense for us to be sponsoring the cricket telecast.”
The advertising campaign on TV will be supported by print advertising, radio, online advertising and social media.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
