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Epson India announces Rashmika Mandanna as its brand ambassador
Mumbai: Epson, a world leader in digital and printing solutions has announced that popular Indian film actress Rashmika Mandanna will be its brand ambassador in India. The renowned actress will collaborate with Epson to promote its products in India and will first feature in a multi-media campaign being launched for Epson EcoTank Printers in June. The campaign will focus on the economical and environment-friendly benefits of Epson’s hugely successful EcoTank printers.
In collaborating with the versatile actress known for her performances across Kannada, Telugu, Hindi, and Tamil cinema, Epson is hoping to leverage Rashmika’s popularity to reach a wider audience across the country, particularly the younger generation.
Speaking on her association with Epson India, Rashmika said, “I am delighted to be associated with Epson India and to promote the sustainable and cost-effective printing solutions being offered by them. Epson EcoTank printers are amazing and the heat-free technology used in them is revolutionary. I am excited and eager to spread the message of change.”
Epson India director of brand & communication Tushad Talati said, “We are thrilled to have Rashmika Mandanna as our brand ambassador. Through this campaign, we hope to reach a wider audience to spread awareness about the amazing heat-free technology in Epson EcoTank printers and its benefits of environment-friendly and economical printing. This association will help us communicate how Epson products deliver purposeful value that enriches lives and helps create a better world.”
Epson EcoTank printers use heat-free technology, which consumes less power, generates less e-waste, and helps save on printing costs. This technology embodies Epson’s philosophy of efficient, compact, and precise innovation.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
