MAM
Entropy onboards former Fox Star exec Nidhi Bubna as COO
Mumbai: Nidhi Bubna, who is known to have driven end to end film marketing, strategy and media for blockbuster Bollywood films at Fox Star Studios will be joining the entertainment digital marketing agency, Entropy as a chief operating officer (COO), effective September. Founded by Prabhat Choudhary, Entropy manages the digital accounts of the country’s major celebrities.
Bubna comes with a diverse experience in the field of media and entertainment of over 10 years. She has worked on several blockbuster films at Fox Star Studios like “Sanju”, “Housefull 4”, “Mission Mangal”, “Chhapaak”, “Baaghi 2”, among others.
Previously, Bubna was associated with Star India, as part of Hotstar and later worked on Star network channels.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
