MAM
Enormous melts hearts in new Christmas film for Winkies
December: People’s lives were impacted by the Covid-19 epidemic, particularly those who owned small businesses. Enormous’ new animated Christmas film for Winkies is dedicated to all individuals who have suffered at work in the past year, as well as those who have helped them get through it.
The three-minute animated film shows how a barbershop faced closure due to the pandemic. The film reflects the struggles people had to undergo during the pandemic and celebrates how small actions helped save businesses. #BoroDinBoroMonn which is about sharing joy and cheer during Christmas is also the essence of the brand.
Switzindia brand manager Rahul Deb Saha said, “The movie demonstrates how Covid-19 affected small business owners, but that as things began to normalise, they were able to celebrate the holiday season. It’s part of a wider idea known as Boro Din, Boro Monn, which is about sharing joy and happiness throughout the holidays and is also the brand’s soul.”
Enormous managing partner Ashish Khazanchi said, “We thought of dedicating a Christmas film for Winkies to the people whose lives were impacted by the epidemic and to all those who helped them get through it when we were producing it. We are ecstatic to be able to conceptualise this film, and we hope to provide joy and happiness this holiday season, as well as hope and optimism for 2022.”
