Ad Campaigns
Enormous launches ‘Move the World on Your Fingertips’ campaign
Mumbai: Sobhita Dhulipala is the face of the campaign. She embodies the essence of sophistication and empowerment. Her portrayal in the film captures the elegance and confidence of individuals who navigate through life with effortless grace, mirroring the seamless control offered by Jaquar QLOUD.
Commenting on the launch, Jaquar Group CMO Sandeep Shukla said, “Behind the elegant interface of Jaquar QLOUD lies a robust system engineered to withstand tough Indian operating conditions and provide dependable performance. From hardy sensors to super-responsive electronic valves, every aspect of Qloud is designed to enhance your showering pleasure.”
Talking about the campaign, Enormous Brands managing partner & CCO Ashish Khazanchi said, “There are those who are constantly on the move, and there are some who move the world at their fingertips. Qloud embodies the power of touch and sparks magic with a swish of the wrist. Our customer is the perfect example of someone who can make the world orbit around her whims and fancies. Much like the Qloud, conjuring a spectacle by simply raising your hand and unleashing the power of touch.”
QLOUD stands as a testament to Jaquar’s commitment to crafting products that blend style, innovation, and affordability seamlessly. With its cutting-edge technology and multiple modes controlled by a simple touch, QLOUD puts the power of customization in the user’s hands, offering a showering experience like no other.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
