MAM
Enjoy your favorite tunes offline with Gaana’s Smart Downloads
MUMBAI: India's No.1 music streaming app, Gaana is making it easier for users to keep listening to their favorite tracks even when they are away from a consistent internet connection. The app has launched a new feature called ‘Smart Downloads’ that will automatically download user’s favorite tracks based on their listening history. This feature is available for Gaana Plus users on Android & iOS.
To ensure you have your most favorite tracks available on-the-go, Smart Downloads will be automatically turned on for Gaana Plus users across the world. They have the option to disable it from the Settings and delete downloaded songs at any time from their Gaana app. Smart downloads also takes care to not use memory if the user does not have sufficient memory space on their device.
Speaking at the launch, Gaana CEO Prashan Agarwal said: “We are excited to be the first music streaming app in India to launch ‘Smart Downloads’. Our premium users can now access their favorite songs even when they are offline – whether during their outdoor adventures or flight travel. We have been testing this in phases since March, and it has garnered an incredible response. We will continue to improve this feature over time so we are able to deliver the most personalised music streaming experience in the country.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
