MAM
Endemol Shine India promotes Anaya Mohanty to top creative role
Mumbai: Endemol Shine India on Wednesday announced the promotion of Anaya Mohanty into the role of head of development for premium scripted and non-scripted, reporting directly to Endemol Shine India CEO Abhishek Rege.
Previously the business’ creative director for premium scripted development, Mohanty was responsible for managing talent acquisition, internal development, and creative supervision. Now expanding her remit, she will oversee premium scripted and non-scripted development, with the view to identifying new projects to take to market.
Under scripted, she will supervise the concept pipeline, service platforms for projects in development and will coordinate with co-producers, outlets, and various entities to create, package, and produce shows. While on the non-scripted front, she will support the development of homegrown ideas and IP, while targeting TV Networks and OTT platforms with titles that have the potential to resonate with their relevant audiences.
“Given Anaya’s experience, I have no doubt she will thrive in this role. In her new capacity, she will play a key role in ensuring we devise and execute a standout premium slate, which garners attention from our network and OTT clients across the county,” stated Abhishek Rege. “Quality has always been key to our strategy and in setting this new role, we will continue to commit to delivering in line with this goal.”
A skilled leader with a master’s in mass communication and media studies from Jamia Millia Islamia, Mohanty has almost two decades of experience in the creative field. Prior to joining Endemol Shine India, she worked with Colour Yellow Productions Pvt Ltd, Eros Now, and CNBC-TV18. She has also worked as a creative consultant, writer, and senior producer on multiple projects.
“I am honoured to be taking on this new role, which presents a hugely exciting opportunity to have strategic oversight of our entire premium development pipeline,” said Mohanty on her promotion. “Universal themes have always been at the heart of all our shows and ensuring our titles remain relatable for diverse audiences is key. Over the coming months, we will look to build up a slate which is bursting with ground-breaking, high-quality titles that are carefully considered, tailored, and targeted to capture the attention of all our clients.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
