MAM
Endemol sets up shop in Poland
MUMBAI: After setting shop in India, Endemol has now entered Poland. The company has started operating as a fully independent TV production company named Endemol Polska.
Endemol Polska will be 100 per cent owned by Endemol.
Endemol previously operated in Poland as Endemol-Neovision, which was a joint venture with ITI group. The partnership produced content exclusively for ITI-owned broadcaster TVN and generated a number of local hits including Big Brother (Wielki Brat), Who Wants to be a Millionaire (Milionerzy), and Those Where The Days (To Bylo Grane).
Endemol Polska will be headed by a new managing director following the departure of Sylweriusz Rudolf. The company will announce the appointment of the new MD in due course.
Endemol Polska’s launch announcement follows a deal struck in November 2005 in which Endemol agreed to buy ITI’s 50 per cent share in Endemol-Neovision.
The move allows Endemol to broaden its position in the Polish television market by creating and producing content for all broadcasters in the territory.
Apart from rolling out international hits from Endemol’s format catalogue, Endemol Polska will also provide tailored content for the Polish market. This includes locally developed formats such as Eureko, ja to wiem! (Junior Knowledge Knockout) and Polsat’s What About This Poland (Co Z Ta Polska).
Polsat has also re-commissioned Endemol’s global blockbuster Deal Or No Deal (Grasz Czy Nie Grasz), which is scheduled for broadcast in March 2006.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
