MAM
Enamor lifts the veil on luxe collab with Papa Don’t Preach
MUMBAI: If luxury had a heartbeat, Enamor’s newest collaboration would be its thrum bold, hypnotic and impossible to ignore. The lingerie brand has partnered with fashion powerhouse Papa Don’t Preach to debut a high-fashion curation wrapped in drama, desire and a dash of surreal storytelling, unveiled through a dark, cinematic film now live on Enamor’s official Instagram.
The campaign pulls viewers into a world where silk meets shadow and confidence meets choreography. With fluid movement, striking contrasts and dreamlike motifs, the film crafts an atmosphere that feels more like art cinema than fashion promo, a visual ode to women who refuse to be edited down.
Rooted in the spirit of a woman who is timeless, fearless and unapologetically herself, the collection celebrates individuality as its core luxury. Every piece balances boldness with refinement, embracing silhouettes and textures that echo power without losing elegance.
For Enamor, this collaboration is more than a creative experiment, it’s a natural progression of its design philosophy. By joining hands with Papa Don’t Preach, a brand known for its audacious aesthetic, Enamor expands its narrative for the modern, expressive consumer while retaining its own distinct design language.
The result? A curation that doesn’t just dress the body but amplifies the story of the woman wearing it unfiltered, unafraid and unforgettable.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
