MAM
Enamor lifts the veil on luxe collab with Papa Don’t Preach
MUMBAI: If luxury had a heartbeat, Enamor’s newest collaboration would be its thrum bold, hypnotic and impossible to ignore. The lingerie brand has partnered with fashion powerhouse Papa Don’t Preach to debut a high-fashion curation wrapped in drama, desire and a dash of surreal storytelling, unveiled through a dark, cinematic film now live on Enamor’s official Instagram.
The campaign pulls viewers into a world where silk meets shadow and confidence meets choreography. With fluid movement, striking contrasts and dreamlike motifs, the film crafts an atmosphere that feels more like art cinema than fashion promo, a visual ode to women who refuse to be edited down.
Rooted in the spirit of a woman who is timeless, fearless and unapologetically herself, the collection celebrates individuality as its core luxury. Every piece balances boldness with refinement, embracing silhouettes and textures that echo power without losing elegance.
For Enamor, this collaboration is more than a creative experiment, it’s a natural progression of its design philosophy. By joining hands with Papa Don’t Preach, a brand known for its audacious aesthetic, Enamor expands its narrative for the modern, expressive consumer while retaining its own distinct design language.
The result? A curation that doesn’t just dress the body but amplifies the story of the woman wearing it unfiltered, unafraid and unforgettable.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
