Ad Campaigns
Enamor celebrates women in #FabulousMyWay campaign
Mumbai: Enamor, the leading lingerie and athleisure brand, is set to redefine bridal fashion with the launch of the highly-anticipated #FabulousMyWay bridal campaign. This groundbreaking campaign is exclusively dedicated to celebrating women and honoring their unique journeys as they step into the pivotal role of becoming brides. Enamor firmly believes that every woman deserves to feel fabulous, and the #FabulousMyWay Bridal Campaign is a testament to this belief. It embodies the essence of individuality, self-confidence, and staying true to oneself while celebrating their transition into a new role. It beautifully blends tradition and contemporary values, illuminating the distinctive qualities that make each bride a one-of-a-kind masterpiece.
The campaign centers around the exclusive Bride Collection featuring bridal, honeymoon, and trousseau attire, is a crucial component of the bridal package, accessible at Enamor outlets and through their website. What sets it apart is the personalized assistance provided by Enamor’s skilled designers, ensuring that each bride’s vision of feeling fabulous becomes a reality.
Rakul Preet: The Face of #FabulousMyWay: Adding a touch of glamour and grace to the campaign is Celebrity Bollywood actress Rakul Preet, who embodies the campaign’s spirit of self-confidence and embracing individuality. Rakul Preet takes center stage as the Glam Bride. Influencer Ginni Kapoor, with her vibrant persona, personifies the Sporty Bride, resonating with brides who radiate energy and enthusiasm. Furthermore, we introduce the Eclectic Bride, who adds a touch of individuality and innovation to her wedding, and the Older Sophisticated Bride, who redefines conventional notions of beauty and style. These distinct personalities come together to emphasize the message of celebrating one’s natural beauty, unique fashion sensibilities, and individuality.
Speaking about the campaign, Modenik Lifestyle chief category and operations officer Shekhar Tewari expressed, “Enamor has always been in the forefront in celebrating the unique personalities of women and redefining the very concept of beauty. In today’s world, modern women aspire to present themselves authentically, confidently, and unapologetically, breaking free from stereotypes and societal expectations. Within this evolving landscape, Enamor’s ‘Fabulous Brides’ campaign stands as a crucial platform, reinforcing the brand’s dedication to providing top-quality products and meeting the ever-changing demands of discerning Indian consumers.”
Sharing her excitement, celebrity Bollywood actress Rakul Preet, said “I’m overjoyed to be the face of Enamor’s #FabulousMyWay bridal campaign. It’s a wonderful opportunity to inspire and empower brides to embrace their individuality and redefine beauty on their terms. I believe in celebrating uniqueness, and this campaign perfectly aligns with that spirit. Here’s to a journey of self-expression and embracing our fabulousness in every moment. #FabulousMyWay”
The #FabulousMyWay campaign makes its grand debut on billboards across the country and digitally, spreading the message of empowerment and self-expression. Within the heart of this campaign, Enamor extends a heartfelt invitation to women stepping into this significant milestone, urging them to pause and embark on a journey of self-discovery and empowerment. The “Vow to Yourself” initiative is a call for brides to make a personal commitment to self-love and self-care, symbolised by the Tree of Vow, located within Enamor exclusive brand outlets (EBOs). This initiative encourages a path of self-discovery that transcends the wedding day, allowing women to stay true to themselves throughout this transformative journey.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
