Ad Campaigns
Enamor celebrates women in #FabulousMyWay campaign
Mumbai: Enamor, the leading lingerie and athleisure brand, is set to redefine bridal fashion with the launch of the highly-anticipated #FabulousMyWay bridal campaign. This groundbreaking campaign is exclusively dedicated to celebrating women and honoring their unique journeys as they step into the pivotal role of becoming brides. Enamor firmly believes that every woman deserves to feel fabulous, and the #FabulousMyWay Bridal Campaign is a testament to this belief. It embodies the essence of individuality, self-confidence, and staying true to oneself while celebrating their transition into a new role. It beautifully blends tradition and contemporary values, illuminating the distinctive qualities that make each bride a one-of-a-kind masterpiece.
The campaign centers around the exclusive Bride Collection featuring bridal, honeymoon, and trousseau attire, is a crucial component of the bridal package, accessible at Enamor outlets and through their website. What sets it apart is the personalized assistance provided by Enamor’s skilled designers, ensuring that each bride’s vision of feeling fabulous becomes a reality.
Rakul Preet: The Face of #FabulousMyWay: Adding a touch of glamour and grace to the campaign is Celebrity Bollywood actress Rakul Preet, who embodies the campaign’s spirit of self-confidence and embracing individuality. Rakul Preet takes center stage as the Glam Bride. Influencer Ginni Kapoor, with her vibrant persona, personifies the Sporty Bride, resonating with brides who radiate energy and enthusiasm. Furthermore, we introduce the Eclectic Bride, who adds a touch of individuality and innovation to her wedding, and the Older Sophisticated Bride, who redefines conventional notions of beauty and style. These distinct personalities come together to emphasize the message of celebrating one’s natural beauty, unique fashion sensibilities, and individuality.
Speaking about the campaign, Modenik Lifestyle chief category and operations officer Shekhar Tewari expressed, “Enamor has always been in the forefront in celebrating the unique personalities of women and redefining the very concept of beauty. In today’s world, modern women aspire to present themselves authentically, confidently, and unapologetically, breaking free from stereotypes and societal expectations. Within this evolving landscape, Enamor’s ‘Fabulous Brides’ campaign stands as a crucial platform, reinforcing the brand’s dedication to providing top-quality products and meeting the ever-changing demands of discerning Indian consumers.”
Sharing her excitement, celebrity Bollywood actress Rakul Preet, said “I’m overjoyed to be the face of Enamor’s #FabulousMyWay bridal campaign. It’s a wonderful opportunity to inspire and empower brides to embrace their individuality and redefine beauty on their terms. I believe in celebrating uniqueness, and this campaign perfectly aligns with that spirit. Here’s to a journey of self-expression and embracing our fabulousness in every moment. #FabulousMyWay”
The #FabulousMyWay campaign makes its grand debut on billboards across the country and digitally, spreading the message of empowerment and self-expression. Within the heart of this campaign, Enamor extends a heartfelt invitation to women stepping into this significant milestone, urging them to pause and embark on a journey of self-discovery and empowerment. The “Vow to Yourself” initiative is a call for brides to make a personal commitment to self-love and self-care, symbolised by the Tree of Vow, located within Enamor exclusive brand outlets (EBOs). This initiative encourages a path of self-discovery that transcends the wedding day, allowing women to stay true to themselves throughout this transformative journey.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
