Ad Campaigns
EMotorad launches ‘Dil Se Aawaaz Ayegi’ campaign
Mumbai: EMotorad launched its brand new campaign, ‘Dil Se Aawaaz Ayegi’. The ad stars cricket legend Mahendra Singh Dhoni and showcases the brand’s best-selling foldable and fat-tyred e-cycle, Doodle V3.
In the ad, MS Dhoni is seen in a garage surrounded by various bikes, imitating the unique sounds each one makes, like ‘vroom vroom’ and ‘vaun vaun’. The ad builds intrigue when Dhoni asks, “What sound will your cycle make?” To which an EMotorad representative responds, “Dil se aawaaz ayegi”, transitioning to a scene of Dhoni riding the e-cycle going ‘’weeeeeee’ ‘woooooooo’.
The campaign resonated with nationwide audiences, garnering an overwhelming response for MS Dhoni and EMotorad’s second quirky collaboration.
On the campaign, EMotorad co-founder and CMO Aditya Oza said, “Dil se Aawaz aayegi is more than just a tagline; we wanted to highlight what it feels like riding our bikes. And across everyone we spoke to after their first ride, their expression was a feeling of joy! With every campaign we create, we aim to instill the soul of the brand and express it through our content. Good advertising and great products have one thing in common: They evoke emotions, and that’s what our latest campaign is about. What’s even more remarkable is our partnership with MS Dhoni and doing all crazy things with us in such a sporty manner. We couldn’t be prouder to have the ultimate brand ambassador, who is not only an investor but also remains our Captain Cool forever.”
Building on the success of their viral ‘Bole Jo Koyal’ campaign featuring MS Dhoni, EMotorad has released a follow-up that amplifies the same heartfelt emotion with the tagline ‘Dil se awaaz ayegi’.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
