MAM
Emirates shortlists Grey, Everest from a pool of four agencies
NEW DELHI: Dubai-based Emirates Airline has short-listed two agencies Grey Worldwide and Everest Integrated Communications for its Indian sub-continent advertising account.
Besides Grey and Everest, the other two agencies, which were in the fray, included Ogilvy & Mather and Lowe. The client team, which has reached the final stage after two rounds of presentations, is expected to finalise its agency soon.
“Emirates reviewed its advertising resources for the Indian sub-continent and the new agency would not only handle India (advertising account) but would also be the co-ordination point for Pakistan, Bangladesh, and Sri Lanka. Decision on the final agency would be taken by end September 2003,” says a communiqué from Emirates Airline’s public relations agency.
On the due course, the statement added that the client “will be conducting reference checks at the local station level in all the four markets to choose between Grey and Everest.”
The criteria for short-listing the agencies included evaluation of the “network capabilities, understanding of the brief, creative/media
capabilities and financials.” While the first presentation was credential-based, the second one was relatively more exhaustive; and it included assessment of several factors including response to the brief by the client and other strategic inputs.
Grey India, which has performed fairly well in the recent past, is optimistic about the outcome. On agency’s decent run of late, Grey’s managing director Nirvik Singh, says, “This is due to a combination of several factors. Firstly, we have an active account planning cell. We are being invited for every pitch, which is taking place. We have also hired new creative people and the entire focus is on building brands.”
Emirates Airline has been releasing print advertisements on continuous basis here. For instance, one of its campaigns in the past, focused on comfortable and luxurious traveling experience provided by the airline. “Why can’t life always be this good?” says the text of the campaign, which highlights Emirates’ value-added services.
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
