MAM
Emirates launches global ad campaign for Fifa World Cup
MUMBAI: Emirates Airline has launched its worldwide advertisement campaign to mark its Official Partner status of the 2006 Fifa World Cup. As had been reported earlier by Indiantelevision.com ESPN Star Sports has bagged the broadcast rights for the event in the Indian subcontinent.
Based on Emirates’ successful and award-winning Keep discovering campaign, the advertisements speak the language of the fans and the passion of football in a truly international and global context. The message of the campaign is that wherever you go and whatever cultural background you have, you’ll find people all around the world who have one thing in common: We all speak one language: Football.
The campaign has been developed by Saatchi & Saatchi in Germany. The multi-million dollar advertising campaign comprises TV, cinema, print, outdoor and online. The endeavour sought to tap into the fans’ passion for football as well as reinforcing the nature of Emirates as a global airline through clever and original visuals.
The television ads can be seen across the globe on CNN, BBC World, Discovery Channel, National Geographic, Euronews and Eurosport, among others, and will run from now until the end of March. The print campaign which runs in conjunction with the TV ads will be seen in target publications around the world including ‘The Sunday Times’, ‘The Daily Telegraph’, ‘The Sydney Morning Herald’ and other major international newspapers.
The advertisements, which are set in four different destinations which Emirates flies to and were rolled out through Emirates’ impressive global network of agencies, represent key regions including Dubai, South Africa, Hong Kong and Italy. In each case the story revolves around travellers discovering they have one thing in common which unites them with the locals in each destination – a love of football.
Emirates claims that fans in online polls across Europe have responded well. Readers of Italy’s W&V – a marketing, advertising and media publication and Germany’s TV Spielfilm which provides dope on TV programmes have both voted the advertisement as among their favourites on air.
The ads are themed around the image of a person running with his arms outstretched, mimicking an aircraft, which cleverly combines the culture of football with the awareness of Emirates Airline. The company’s corporate communications department is working closely with more than 100 PR and advertising agencies around our network to optimise the investment made in the sponsorship of the World Cup.
Emirates’ sponsorship of the 2006 Fifa World Cup is a major part of the airline’s ongoing marketing focus of using sports sponsorship as a way to reach to its passengers and to connect directly with them. The aim is to get the message across that Emirates is a truly global brand.
Emirates’ chairman Sheikh Ahmed bin Saeed Al-Maktoum said, “For Emirates, sponsorship is an important means of reaching out to our passengers worldwide, through sharing and supporting their interests. Our massive investment in football underscores our confidence in the continued international growth of Emirates, and in the growth of Dubai as a regional hub for business, tourism and sports.”
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
