Ad Campaigns
Emirates FA Cup: Sony launches ‘Heartbreaks Await’ campaign
MUMBAI: The Sports Cluster of Sony Pictures Network India (SPN) launches its ‘Heartbreaks Await’ campaign ahead of the upcoming semi-finals and finals of the Emirates FA Cup, the oldest recognized football tournament in the world. Currently in its 136th edition, the stakes are sky high with some of the biggest clubs in English football making it to the semi-finals and competing to win the prestigious title.
The concept behind the ‘Heartbreaks Await” campaign is the impending heartbreak that fans will experience as their favorite clubs clash during the semi-finals of the Emirates FA Cup. The campaign attempts to capture the scale of the fandom and resonates with die-hard fans who react to the wins or losses of their favorite teams.
Footy Fans will see all the big boys in action with league leaders Chelsea facing high flying Tottenham Hotspurs while Champions League hopefuls Arsenal and Manchester City face-off in the other tie. In the knockout stages of the tournament, both games will play out until a winner is decided. With so much at stake for fans of all four teams, by the end of it, one way or another, heartbreaks are inevitable.
Sony Pictures Network president, distribution and sports business, Rajesh Kaul, said, “Our campaign ‘Heartbreaks Await’ for the Emirates FA Cup semi-finals and finals resonates with football fans across the world as extreme fan reactions are expected with the top four teams competing to claim the trophy. Our aim was to create an innovative campaign that would reach out and strike a chord with all the football fans in India. The campaign is one of our many strategies to establish the Sports Cluster of Sony Pictures Networks India as the premier destination for an unparalleled football viewing experience and the one-stop destination for International football.”
The campaign comprises two 30 second films that showcase the Heartbreak that fans are experiencing in different situations.
Hospital: A young doctor is desperately trying to revive a patient by performing CPR on him and hears the FA Cup commentary in the background. The Doctor hears that his team has missed the penalty and the tables are turned with the Doctor unconscious on the hospital bed and the patient on top of him, trying to revive him in the same manner.
Winning & Losing: We see the winning and losing fan reactions. A bunch of friends, arm-in-arm, jump up and down in unison, celebrating to the beat of a techno song because their team is winning while right in the apartment next door, a young man bangs his head against the wall in frustration to the same beat because his team is losing.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
