MAM
Emerging economies, internet spike ZenithOptimedia ad spend forecast
MUMBAI: Media buying agency ZenithOptimedia has raised its forecast for global ad spending.
Spurred by the booming emerging markets Brazil, Russia, India and China — the Bric economies — as well as accelerating pickup of online advertising, the world’s ad economy will rise 5.2 per cent this year, the agency has predicted.
According to ZenithOptimedia’s quarterly ad spend forecast, it expects global ad spend to touch to $406.3 billion, upfrom its mid-year forecast of 4.7 percent.
A whopping 27 per cent of world ad growth this year is expected to come in from Brazil, Russia, India and China. This stands out even more if we consider the fact that the Bric economies account for just 16 per cent of the global GDP growth, as per the figures released by the agency.
As for the internet, though it will account for only 4.3 per cent of worldwide ad spending in 2005, it will power 16 per cent of global advertising growth for the year, according to the report. The agency further predicts that by 2007, the internet will have a 5 per cent share of global ad spend.
The Internet’s market share growth is not going to come from television though, which will hold steady at around 37 per cent share worldwide for the next two years. It will come principally from print and radio, the report predicts.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
