MAM
Embracing tradition with creativity: Eeken unique welcome to Lord Ganesha
Mumbai: Eeken by Paragon, the renowned lifestyle brand known for its casual and youthful vibe, is all set to welcome Lord Ganesha in its own unique style this festive season. In a creative and joyous celebration that captures the essence of their brand philosophy, Eeken pays homage to the beloved deity on the sandy shores, drawing inspiration from the carefree spirit of the beach and the brand’s ethos of cherishing each day as if it were a weekend.
The visual masterpiece, designed in the sands of a tranquil beach, prominently features the Eeken iconic logo. This artistic endeavour not only showcases the brand’s creativity but also reflects its passion for enjoying life to the fullest, even during the most sacred and cherished festivals.
Eeken approach to this celebration is relaxed, and casual, and oozes with youthful exuberance. The brand has chosen to embrace Lord Ganesha’s presence with a casual and fun copy that seamlessly aligns with its “weekend every day” philosophy. It’s all about bringing the joyful spirit of the Ganpati festival into the Eeken plans for a fun-filled weekend.
This innovative and heartfelt tribute to Lord Ganesha highlights Eeken dedication to blending tradition with contemporary living. It resonates with individuals who appreciate the brand’s ethos of making every day feel like a weekend.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
