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Embassy Group appoints Debosmita Majumder as group head, marketing & comm
Mumbai: Real estate development firm Embassy Group on Monday announced the appointment of Debosmita Majumder as group head – marketing & communications.
Majumder is an accomplished communications and marketing specialist with over 16 years of experience working with some of the country’s biggest brands and agencies and has delivered award-winning campaigns.
Prior to joining Embassy Group, she was Porsche India’s head of marketing and was responsible in leading strategic campaigns and marketing initiatives for the brand. She has also previously worked with PUMA India, driving business impact, and is the brain behind the empowering Propah Lady campaign, the Cannes Awards nominated Suede Gully campaign, and the #DoYou campaign, which broke the Guinness Record in 2016.
“Debosmita, with her years of diverse and rich experience in front-ending successful communication and marketing initiatives for various brands, is a great asset for our team,” said Embassy Group, COO, Aditya Virwani. “We are pleased to welcome her on-board and look forward to working with her to further strengthen our marketing practice, building the brand’s strategic narrative and drive holistic communications for Embassy Group.”
Majumder’s role with Embassy Group would focus on providing strategic and thought leadership direction for the brand and communications. She will also be responsible for driving and unifying the brand’s story and image, focusing on digital marketing, creative communications, and public relations across its corporate, commercial, residential, services, community outreach, interiors, co-living, education, and equestrian verticals.
“With marketing and communications powering my career through the past decade and a half, I have had the opportunity to work with leading brands across sectors and drive their strategic narratives,” said Majumder about her new role. “I am excited to work with Embassy Group, a brand whose ethos aligns with my passion, creativity, and curiosity. I look forward to leading successful communications and unearthing powerful narratives for the brand that is known to be a leader in the real estate development space.”
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Paramount set to acquire Warner Bros. Discovery in $81 billion deal
Shareholders back merger, combined entity could reshape streaming and studios.
MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.
At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.
Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.
Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.
But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.
The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.
If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.
In an industry built on storytelling, this merger may well become its most consequential plot twist yet.
