MAM
Emami spends Rs 1.02 bn on advertising in festive quarter
MUMBAI: Fast moving consumer goods company Emami Ltd increased its ad spends by a considerable 26.85 per cent in the quarter ended 31 December 2012. The company‘s expense on advertising and promotion during the festive quarter rose to Rs 1.02 billion from Rs 804.7 million a year earlier.
The company‘s total income for the third quarter stood at Rs 5.49 billion, up 21.46 per cent from Rs 4.52 billion a year earlier. Its profit also grew at nearly the same rate (21.61 per cent) to Rs 1.15 billion in the third quarter from Rs 945.1 million a year earlier.
The percentage of total income spent on advertising and promotions increased to 18.57 in the third quarter from 17.80 per cent a year earlier.
For the nine-month period ended 31 December, Emami‘s ad expenditure stood at Rs 2.3 billion, 19.79 per cent more than Rs 1.92 billion a year earlier. The company‘s income for the nine-month period increased 18.29 per cent to Rs 12.48 billion from Rs 10.55 billion a year earlier.
Emami‘s net profit for the nine months ended 31 December was Rs 2.21 billion, up 18.18 per cent from 1.87 billion a year earlier. The percentage of income spent on ad spends during the nine months amounted to 18.42 per cent against 18.20 a year earlier.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
