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Emami ropes in Junior NTR to endorse Navratna brand

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MUMBAI: The Emami Group has roped in Telugu actor Junior NTR as the brand ambassador for Navratna products – primarily Navratna oil and Navratna cool talc.

The Navratna brand was previously endorsed by another Telugu actor Mahesh Babu.

Said Emami director Harsh Agarwal, “We are very proud to have Junior NTR as our brand ambassador to promote Navratna. He is someone who is known for his premium talent. The actor‘s refreshing personality resonates perfectly with our brand attributes as well. Moreover, Junior NTR cuts across age groups and demographics and appeals to a large audience through profuse quality entertainment.”

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The campaigns are being conceptualised by Navratna‘s advertising agency Mudra Communications and will go on air soon. Ntr‘s Navratna Oil ad will be directed by SS Rajamouli and is designed for the state of Andhra Pradesh.

The brand has been endorsed by stars like Amitabh Bachchan and Shah Rukh Khan, Govinda, Sourav Ganguly, Mahesh Babu, Chiranjeevi, Surya and Upendra.

Emami Group‘s flagship company, Emami Limited, is engaged in the FMCG business; it manufactures and markets brands like Boroplus, Navratna, Fair and Handsome, Sona Chandi Chyawanprash, Mentho Plus, and Himani Fast Relief.

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MAM

Visa appoints Suresh Sethi as India country head

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MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.

The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.

Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.

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His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.

As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.

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