MAM
Emami launches HE face wash campaign conceptualised by WATConsult
MUMBAI: Emami, along with WATConsult, India’s leading and most-awarded digital and social media agency, part of Dentsu Aegis Network, has launched a digital campaign, #HEOntheGo for its latest product, HE Face Wash.
To create intrigue amongst its target audience, HE released a teaser video “The Flying Basin” early this month. The video promoted the idea of the possibility of cleansing one’s face while ‘on the go’. The video showed people booking flying basins through an app to wash their face whenever water was not easily available to them.
The video generated intrigue and interest among consumers and received 2.4 million views and 4300+ shares within first four days of it going live. The video made the consumers wonder whether such a concept could be a reality.
The ‘flying basin’ campaign was followed by the launch of, ‘HE On The Go’ waterless face wash, through an innovative on ground event featuring India’s first waterless booth in Mumbai where people could wash their face on the go. The booth was integrated with Twitter wherein once consumers pressed the button to dispense the Face Wash, an automated tweet was sent from the brand’s handle stating the number of users who have washed their faces using ZERO water. This activity was encapsulated in a video where consumers shared their feedback on the product.
HE Face wash is the first of its kind waterless face wash, it contains aloe vera and minerals from marine extracts and can be used when one is on-the-go, to get cleaner, fresher and brighter skin.
Emami director Harsh V Agarwal said “We are very excited with the introduction of ‘HE On The Go’ Waterless Face Wash, a first in India, from our male grooming brand ‘HE’. We are confident that today’s alpha male, who is constantly on the move, will find this innovative face wash extremely convenient and refreshing. The product has all the attributes to become a constant companion to every Indian man.”
WATConsult founder and CEO Rajiv Dingra said, “For the launch of the first waterless face wash, we decided to use technology like drones in the video as well as a twitter integration for the on ground launch. The response from the consumers has been encouraging and I am sure that they will use the face wash while on the go.”
Brands
Maruti Suzuki posts record FY26 profit of Rs 14,445 crore, dividend at Rs 140
Sales hit 24.22 lakh units as Q4 revenue crosses Rs 50,000 crore mark
NEW DELHI: Maruti Suzuki India Limited reported its highest-ever annual performance for FY2025-26, with record sales volumes, revenue and profit, alongside a dividend of Rs 140 per share.
The company posted net sales of Rs 1,74,369.5 crore for the full year, marking a 20.2 per cent increase over FY2024-25. Net profit stood at an all-time high of Rs 14,445.4 crore, up slightly from Rs 14,297.6 crore in the previous year.
Total sales for the year reached 24,22,713 units, compared to 22,34,266 units last year. Domestic sales accounted for 19,74,939 units, while exports rose sharply to 4,47,774 units from 3,32,585 units a year earlier. The company retained its position as India’s top passenger vehicle exporter for the fifth consecutive year, contributing 49 per cent of total exports.
Exports of the made-in-India e VITARA, the company’s first battery electric vehicle, expanded to 44 countries, highlighting its growing global footprint.
In the January to March quarter, Maruti Suzuki recorded its highest-ever quarterly sales of 6,76,209 units, an increase of 11.8 per cent year-on-year. Domestic sales stood at 5,38,994 units, while exports touched a record 1,37,215 units.
Quarterly net sales crossed the Rs 50,000 crore milestone for the first time, reaching Rs 50,078.7 crore, up from Rs 38,839.1 crore in the same quarter last year.
Operating profit, measured as EBIT, rose 30.4 per cent to Rs 4,409.2 crore, reflecting improved operating efficiency. However, net profit declined 6.9 per cent year-on-year to Rs 3,590.5 crore, primarily due to mark-to-market impacts.
The company said growth in the second half of the year was supported by a reduction in GST rates, which boosted demand in the domestic market. However, production constraints remained a challenge, with around 1,90,000 pending customer orders at the end of the year, including nearly 1,30,000 in the small car segment. Dealer inventory levels were also low, at about 12 days of stock.
During the year, Suzuki Motor Gujarat Private Limited was amalgamated into the parent company, effective 1 December 2025, with financials restated from 1 April 2025 for comparability.
The board recommended a dividend of Rs 140 per share, up from Rs 135 in FY2024-25, marking the highest payout in the company’s history.
With strong export momentum, improving domestic demand and continued capacity constraints, Maruti Suzuki enters FY27 balancing growth opportunities with supply-side challenges, even as it strengthens its position in both conventional and electric vehicle segments.
