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Emami appoints 5 sports stars as brand endorsers
MUMBAI: Diversified FMCG company Emami has brought on board five sports stars for its instant pain relief ointment brand Fast Relief. Indian cricketer Gautam Gambhir, Olympic medalist Indian Boxer Vijender Singh, badminton champion Saina Nehwal, five times World Boxing Champion Mary Kom and World Champion wrestler Sushil Kumar have joined as brand ambassadors.
Through this move, the brand is attempting to connect with the growing interest and fan following in diverse sports fields. The ointment‘s core target is young adult who leads an active lifestyle and seek instant relief so that there is no discontinuity or encumbrance in their schedule.
This marks a first for the company that has traditionally appointed brand endorsers from the world of films and entertainment including actor Amitabh Bachchan, who will continue to endorse the brand.
Accoding to an official statement by the company, Emami holds 13 per cent market share of the Rs 30 billion pain management category.
Emami CEO – sales, supply chain and human capital N Krishna Mohan said, “Fast Relief is designed for the young and on-the-go population. This segment is very active, has a keen interest and involvement in sports and thus also is injury, aches and pains prone. With five world-class sportsmen for this single brand we are celebrating the growing sporting spirit of the country.”
The Emami Group was founded in 1974 and is a Rs 40 billion diversified business conglomerate and has interest in sectors like FMCG, newsprint, healthcare, edible oil, bio-diesel, realty, ball pen tips manufacturing, contemporary art and retail chain with Frank Ross and Starmark. Its flagship company Emami Limited which is valued at Rs 14.60 billion manufactures and markets personal care products that are based on ayurvedic formulation and includes brands Boroplus, Navratna, Fair and Handsome, Sona Chandi Chyawanprash, Mentho Plus, and Fast Relief.
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Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
