Brands
Emami acquires controlling stake in Australia-based personal care company
KOLKATA: Kolkata-heaquartered fast moving consumer goods (FMCG) major Emami Ltd has acquired a controlling stake of 66.67 per cent in Australia-based personal care products firm Fravin.
The stake in the Australian firm has not only opened the market further for the Emami group’s flagship FMCG firm Emami, but has also given it access to a range of organic and natural personal care products.
The partial acquisition was done through one of its UAE-based subsidiary Emami Overseas FZE. Post this acquisition, Fravin and its three subsidiary companies have become subsidiaries of Emami.
“The Fravin acquisition is in sync with the company’s strategy to grow aggressively through both organic and inorganic routes in India and overseas. This is a significant step for the organisation as the acquisition marks Emami’s entry into organic personal care products, where we were not present earlier,” said company director Harsh Agarwal.
Agarwal said that the market for organic personal care products, which was around $ 7.6 billion in 2013, was expected to double in six years.
It is learnt that Fravin will be a part of Emami’s international business division, which contributes around 14 per cent to the FMCG business.
“Rising concerns for health safety, increasing green consciousness and growing awareness of the consumers about the hazards of using products with synthetic chemicals have fuelled the demand for organic personal care products,” he said.
Promoted by Peter Francis, Fravin Group manufactures hair care and skin care products that are certified organic by various certification bodies in Australia and US. The firm has research and development (R&D) and manufacturing plant at Adelaide, the capital city of South Australia.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
