Brands
Elitehubs opens Pune’s first luxury PC showroom with at-home support
MUMBAI: Elitehubs has officially opened its doors in Pune with a premium, hands-on custom PC showroom experience a first-of-its-kind space in the city designed for gamers, content creators, and professionals seeking high-performance setups.
Unlike traditional IT stores, the Elitehubs showroom offers an immersive, luxury-style consultation space where customers can explore high-end components, get tailored PC recommendations, and customise their builds for gaming, editing, rendering, or development all under expert guidance.
What sets this launch apart is the industry-first three year at-home support for all custom PC purchases made in Pune. Customers no longer need to lug heavy machines for servicing Elitehubs sends technicians directly to their homes for repairs, diagnostics, warranty handling, and part replacements.
“Whether you’re building for VFX, animation, streaming, or AAA gaming our Pune showroom lets you experience power and precision before you buy,” said Elitehubs CEO Jai Desai. “We’re not just selling PCs; we’re offering a premium experience from consultation to long-term care.”
The store also doubles as a PC consultancy zone, where personalised assistance replaces generic pre-built sales pitches. Every build is optimised for individual needs, ensuring unmatched performance and value.
With India’s PC market on the rise particularly in high-performance and gaming categories Elitehubs’ Pune expansion lands at the perfect time.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
