Eleven Brandworks wins creative duties of Modi Illva

MUMBAI: Delhi-based agency Eleven Brandworks has won the creative duties of liquor company Modi Illva India‘s whiskey brand Rockford Reserve and its vodka brand, Artic. The agency won the creative duties following a multi-agency pitch.

Currently,the company has not appointed a media agency of record, though in the near future it may call for a media pitch, depending on the number of activities rolled out to promote its brands.

Modi Illva India is a 50:50 joint venture between the Umesh Modi Group and the Italian spirit maker, Illva Saronno. The company plans to launch more premium brands with its foreign partner including Disaronno, Tia Maria and Isolabell to strengthen its portfolio in the Indian liquor market.