MAM
Eleven Brandworks bags creative duties for India TV
MUMBAI: One of India‘s leading Hindi news broadcasters India TV has awarded its creative mandate to Eleven Brandworks. The win came after a multi-round & multi-agency pitch process initiated in April. Eleven‘s bouquet of clients includes – Eristoff (Bacardi), Times Brand Capital, Archies, NDTV Good Times, Onjus, Nokia maps.
On winning the pitch, Eleven Brandworks founder director Prateek Bhardwaj said, “It is truly exciting to partner one of the most influential media brands in this country. We share the vision the management has for the brand, and our mandate is to enhance India TV‘s stature within its viewers as well as non-viewers.”
Commenting on the development India TV MD & CEO Ritu Dhawan said “Political reporting is gaining momentum in run up to the elections. In the coming days India TV will present most engaging and interactive news content. Team India TV led by Rajat Sharma is ready to comment, analyse and decode political mysteries. In line with the intent of refreshing the brand, Eleven has been successful in pitching with a few really reassuring ideas. We welcome Eleven & look forward to working with them.”
India TV, the flagship channel of Rajat Sharma & Ritu Dhawan promoted Independent News Service, is one of India‘s top Hindi News Channels. Since inception, India TV has set standards in journalism in the news space. Be it sting operations or reporting in the line of fire, India TV has stayed true to its belief of being the nations voice “Aap Ki Awaaz”.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
