MAM
Eleven Brandworks bags creative duties for India TV
MUMBAI: One of India‘s leading Hindi news broadcasters India TV has awarded its creative mandate to Eleven Brandworks. The win came after a multi-round & multi-agency pitch process initiated in April. Eleven‘s bouquet of clients includes – Eristoff (Bacardi), Times Brand Capital, Archies, NDTV Good Times, Onjus, Nokia maps.
On winning the pitch, Eleven Brandworks founder director Prateek Bhardwaj said, “It is truly exciting to partner one of the most influential media brands in this country. We share the vision the management has for the brand, and our mandate is to enhance India TV‘s stature within its viewers as well as non-viewers.”
Commenting on the development India TV MD & CEO Ritu Dhawan said “Political reporting is gaining momentum in run up to the elections. In the coming days India TV will present most engaging and interactive news content. Team India TV led by Rajat Sharma is ready to comment, analyse and decode political mysteries. In line with the intent of refreshing the brand, Eleven has been successful in pitching with a few really reassuring ideas. We welcome Eleven & look forward to working with them.”
India TV, the flagship channel of Rajat Sharma & Ritu Dhawan promoted Independent News Service, is one of India‘s top Hindi News Channels. Since inception, India TV has set standards in journalism in the news space. Be it sting operations or reporting in the line of fire, India TV has stayed true to its belief of being the nations voice “Aap Ki Awaaz”.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
