Ad Campaigns
Elevar Sports Spotted On Ground for the First Time in Mumbai
Mumbai: Elevar Sports, the premier D2C footwear brand in India, has organised its first-ever BTL campaign in Mumbai. The month-long campaign includes pop-up stores in 12 different locations in Mumbai. The pop-up stores are located in 12 premium tech parks and residential areas in Mumbai. The campaign was initiated on 18 April. Elevar Sports is one of the few D2C brands to collocate a BTL campaign.
The campaign allowed a unique shopping experience where people explored the pop-up stores to experience first-hand stylish Elevar Sports products, try them out, and even buy if they liked. The campaign witnessed substantial footfall on the first day itself. Eager customers filled the pop-up stores to get a feel of the products. The brand was appreciated for its engineering, innovative designs and skilled craftsmen. The campaign is expected to have a footfall of 150k.
Founded by Kunal Joshi and Aayush Tapuriah in 2018, Elevar Sports ensures that customers never have to compromise on either performance or style. Elevar Sports integrates state-of-the-art design and engineering to create innovative footwear products. Elevar Sports’ vision is to develop innovative, stylish, and affordable footwear products for the Indian millennial through cutting-edge design and performance-driven engineering.
A spokesperson from Elevar Sports, said, “We are excited to launch our first BTL campaign in Mumbai. We want more people to experience and explore our products. Our brand ensures that customers never have to compromise on either performance or style. We aim to create exciting products that connect with the millennials by emulating their style, culture, and values.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
