Ad Campaigns
EKart to deliver Father’s Day hand-written letters
NEW DELHI: EKart, the logistics arm of Flipkart is set to deliver love this Father’s Day in an old fashioned way — through hand-written letters.
EKart today announced ‘Nostalgic Father’s day’, an initiative where EKart will pack and pick up these hand-written letters and hand-deliver them to the respective fathers across any part of the country. The first 50 customers will get to avail the service free of cost.
This coincides with the launch of the EKart Courier services in New Delhi today. This first-of-its-kind consumer courier service aims to ramp up the game of the logistics industry through its well-established technological prowess. With this venture, EKart enters into a direct consumer facing business with an objective of structuring the fragmented courier market in India.
EKart VP Amitesh Jha said, “EKart Courier is representative of our core business values – reliability, convenience and speedy delivery riding on our logistical network built over the years. And what better way to launch but around Father’s Day, thus celebrating this special bond between all fathers and their respective children! Our launch campaign in Delhi invites our customers to send hand-written letters to their father, thus re-igniting an old world charm as we often forget to tell them how much we care!
EKart, which claims to be the largest logistics company in India, will deliver across 3800+ pin codes with pick-ups enabled in eight cities by June 2016. An industry first, the service will allow users to drop a pin for both the pick-up and delivery addresses on a map that is provided by the FLIP (Flipkart’s mapping platform) which will significantly solve the issues of pin code-address mismatches, reduce misrouting of couriers and improve reliability. This will soon be coupled with RFID and GPS based real time tracking enabling users to visualize the courier’s journey over the map further enhancing the existing track and trace.
EKart Courier also offers consumers the benefit of 24×7 online booking on mobile and website, slotted door-step pick-up, free and reliable packaging, transparent pricing and assurance on delivery time. This will be a first-of-its-kind end-to-end offering that the industry is to witness.
Log on to https://www.EKARTCourier.com. EKart Courier on social media:
Twitter: https://twitter.com/EKARTCourier/
Facebook: https://www.facebook.com/EKARTCourier/
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
