Brands
Eicher Motors revs up with 21 per cent profit growth in Q3
Revenue rises 23 per cent as Royal Enfield capacity set to hit 20 lakh units
NEW DELHI: Eicher Motors reported a sharp rise in third-quarter earnings, driven by strong demand for Royal Enfield motorcycles, and announced a major capacity expansion to support future growth.
The company posted a consolidated net profit of Rs 1,421 crore for the October–December quarter, up 21 per cent from Rs 1,170 crore a year earlier. Revenue from operations climbed 23 per cent to Rs 6,114 crore from Rs 4,973 crore in the same period last year.
Operating performance strengthened further, with Ebitda rising 30 per cent year on year to Rs 1,557 crore. Ebitda margins expanded by 130 basis points to 25.46 per cent, reflecting operating leverage and favourable product mix.
The board approved a capacity expansion for Royal Enfield, lifting total annual capacity across plants from 14.6 lakh units to 20 lakh units. The ramp-up will be executed in phases beginning FY27 and is expected to be completed by FY28.
The expansion will involve a capital outlay of Rs 958 crore for brownfield development at the Cheyyar plant in Tamil Nadu.
During the quarter, the company provided Rs 55.45 crore as an exceptional, non-recurring charge towards the implementation of new labour codes, which came into effect on 21 November, 2025, Eicher Motors said in a regulatory filing.
Shares of Eicher Motors ended 1.32 per cent higher at Rs 7,290 ahead of the earnings announcement.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
