Brands
Eicher launches Skyline Pro Series buses
BENGALURU: VE Commercial Vehicles Limited (VECV), the 50:50 joint venture between the Volvo group and Eicher Motors Limited (Eicher) announced the launch of Eicher Skyline Pro Series of buses in Bengaluru. The new series will meet the demands of the emerging premium market segment providing enhanced passenger safety and comfort, says the company.
VECV senior VP sales of sales, marketing and aftermarket Shyam Maller said, “The new generation Eicher Skyline Pro Series buses have been developed as per our philosophy of relevant modernisation to continuously improve transportation efficiency in India developing world thereby reducing cost of people transportation and increased productivity.”
The company plans to market these buses through ground events involving users, social media and a bit of print advertising. For print, VECV uses local news media. “For example, in Bengaluru, Eicher would advertise in a local paper such as Deccan Herald rather than a Times of India,” explained an industry source who also revealed that, overall, the company spends around 3-4 per cent of its annual revenues of about Rs 5000 crore or about Rs 150 to Rs 200 crore in a year towards sales, marketing and advertising. This includes BTL activities as well as ATL. TBWA handles its creative duties.
The vehicle manufacturer witnessed a slight growth in numbers to 3052 units in October 2014 as compared to the 3001 units sold in October 2013.
Brands
Limelight Lab Grown Diamonds to open 25 stores in Q1 FY26 expansion
Push into Tier 2 cities and metros to take total footprint past 85 stores
MUMBAI: Limelight Lab Grown Diamonds has kicked off the new financial year with an ambitious retail push, announcing plans to launch 25 new stores in the first quarter of FY26 across metros and high-growth Tier 2 markets.
With this expansion, the brand’s total retail footprint is set to cross 85 stores nationwide, reinforcing its early-mover advantage in India’s fast-growing lab grown diamond segment. The move reflects a broader shift in consumer preferences, where aspirational buying is increasingly aligned with sustainability and value.
The company said the expansion is aimed at deepening its presence beyond major cities and tapping into emerging demand centres, as lab grown diamonds gain wider acceptance among Indian consumers.
Commenting on the development, Limelight Lab Grown Diamonds founder and managing director Pooja Madhavan said, “Launching 25 stores at the very start of the financial year is a strong signal of how the category is evolving. As pioneers, we are not just expanding retail, we are shaping consumer mindsets towards smarter, more sustainable luxury.” She added that the brand’s long-term goal is to scale to 200 stores while making the category accessible to modern Indian buyers.
From an execution standpoint, the company is focusing on building depth in high-potential markets rather than just expanding its footprint. Limelight Lab Grown Diamonds director retail expansion Karamjyot Singh Chawla said, “Every new store is a step towards creating a truly national footprint with consistent, premium experiences,” highlighting the role of supply chain and operational discipline in supporting growth.
On the product side, the brand is strengthening its merchandising capabilities to keep pace with rising demand. Limelight Lab Grown Diamonds co-founder and director of inventory and merchandise Nirav Bhatt said the focus is on building an agile supply system that keeps designs relevant and responsive to consumer trends.
Meanwhile, scaling operations sustainably remains a priority. Limelight Lab Grown Diamonds co-founder and director production and finance Kalpan Dalal said the company is investing in efficient production and financial discipline to support long-term expansion.
The retail rollout is backed by an omni-channel strategy, franchise partnerships and continued investment in design innovation and consumer education. Each store is designed to deliver a consistent, premium experience aligned with the brand’s positioning around transparency and modern luxury.
With a roadmap to reach 200 stores by 2027, Limelight is betting big on both scale and sentiment, aiming to carve out a larger share of India’s evolving fine jewellery market.
