MAM
Eggoz Nutrition unveils its ‘Extra In The Ordinary’ campaign
Mumbai: Eggoz Nutrition, a Gurgaon-based consumer-oriented and integrated farmer egg brand has launched a new campaign called ‘Extra In The Ordinary.’ Produced by Some Place Nice, the campaign was launched online, utilising a combination of static and video assets to reach the target demographic and increase brand awareness.
“Eggoz realises the potential of growing demand for UV sanitised eggs in India and, the brand has created its ‘Extra In The Ordinary’ campaign intending to introduce the Eggoz brand proposition and raise awareness about it,” the company said in a statement.
The integrated marketing campaign includes four video assets, each demonstrating how a daily dose of Eggoz Nutrition gives ordinary people the additional skills they need to become #ExtraInTheOrdinary. These four videos depict four distinct scenarios with family, teenagers, fitness, and female-centric screenplays, all emphasising attaining modest but surprising goals to create the ‘Extra In The Ordinary’ feel. Eggoz has a targeted approach to reach their desired TG with a mix of mediums, said the statement.
The campaign is streaming across OTT platforms such as Disney+ Hotstar, SonyLiv, India vs South Africa ODI series, YouTube, Facebook, Instagram, Google Display Network and impact properties like Inshorts and Truecaller amongst others.
The campaign highlights how Eggoz goes above and beyond for their customers by delivering super fresh eggs from farms to their plates following eleven safety checks including UV-sanitisation and ensuring an extensively researched quality hen feed to ensure the customer gets a consistent, tasty and nutritious quantity of protein with every egg.
“This campaign promotes the company’s strengths as a consumer-focused and integrated farmer egg brand in India, as well as its objective of providing chemical-free, completely integrated eggs from farmers around the country,” stated Eggoz co-founder Abhishek Negi. “This campaign will serve to raise awareness about Eggoz ‘s world-class services and explain how, as a brand, we are prepared to assist India in its further growth. Our goal with this integrated brand campaign is to establish our brand image and offering among current and potential customers.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
