MAM
Eggoz Nutrition unveils its ‘Extra In The Ordinary’ campaign
Mumbai: Eggoz Nutrition, a Gurgaon-based consumer-oriented and integrated farmer egg brand has launched a new campaign called ‘Extra In The Ordinary.’ Produced by Some Place Nice, the campaign was launched online, utilising a combination of static and video assets to reach the target demographic and increase brand awareness.
“Eggoz realises the potential of growing demand for UV sanitised eggs in India and, the brand has created its ‘Extra In The Ordinary’ campaign intending to introduce the Eggoz brand proposition and raise awareness about it,” the company said in a statement.
The integrated marketing campaign includes four video assets, each demonstrating how a daily dose of Eggoz Nutrition gives ordinary people the additional skills they need to become #ExtraInTheOrdinary. These four videos depict four distinct scenarios with family, teenagers, fitness, and female-centric screenplays, all emphasising attaining modest but surprising goals to create the ‘Extra In The Ordinary’ feel. Eggoz has a targeted approach to reach their desired TG with a mix of mediums, said the statement.
The campaign is streaming across OTT platforms such as Disney+ Hotstar, SonyLiv, India vs South Africa ODI series, YouTube, Facebook, Instagram, Google Display Network and impact properties like Inshorts and Truecaller amongst others.
The campaign highlights how Eggoz goes above and beyond for their customers by delivering super fresh eggs from farms to their plates following eleven safety checks including UV-sanitisation and ensuring an extensively researched quality hen feed to ensure the customer gets a consistent, tasty and nutritious quantity of protein with every egg.
“This campaign promotes the company’s strengths as a consumer-focused and integrated farmer egg brand in India, as well as its objective of providing chemical-free, completely integrated eggs from farmers around the country,” stated Eggoz co-founder Abhishek Negi. “This campaign will serve to raise awareness about Eggoz ‘s world-class services and explain how, as a brand, we are prepared to assist India in its further growth. Our goal with this integrated brand campaign is to establish our brand image and offering among current and potential customers.”
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
