Ad Campaigns
Eggfirst unveils ‘Pyaar Toh Hona Hi Tha’ campaign for Vasant Masala, featuring Anil Kapoor
Mumbai: Vasant Masala announced Anil Kapoor as their brand ambassador with the new positioning: ‘Pyaar Toh Hona Hi Tha.’ This strategy reflects the brand’s commitment to celebrating genuine emotions of love and connection, woven into the fabric of family life and the cherished moments that define it.
In this exciting new chapter, Vasant Masala aims to resonate with its audience by showcasing the beauty of familial bonds. To embody this heartfelt narrative, Anil Kapoor and Sanjay Kapoor are appearing together on screen for the first time in a TVC. Their dynamic relationship perfectly illustrates Vasant Masala’s message: love is not just a feeling; it’s an experience that brings us closer.
Chandrakant Bhandari, Managing Director of Vasant Masala, said, “For decades, delivering purity to Indian households has been the cornerstone of Vasant Masala. With ‘Pyaar Toh Hona Hi Tha,’ we are not only enriching this foundation but also strengthening the bond that goes beyond taste to touch the heart. Anil Kapoor’s association perfectly blends tradition, modernity, and universal appeal, resonating across generations. This campaign celebrates our legacy while reaching a wider audience, bringing Vasant Masala into more homes and fueling our growth for years to come.”
Anil Kapoor expressed his enthusiasm stating, “I am thrilled to be part of this new chapter in Vasant Masala’s journey. This brand is known for its uncompromising quality and I have complete faith in its commitment to delivering the best. This story is about more than just promoting a product; it’s a celebration of love, family, and the bonds we hold dear. What’s more, this is the first time I am sharing the screen with my brother Sanjay, which makes this even more exciting for me. I can’t wait to see how this heartfelt campaign connects with people.”
“Crafting communication that bridges the gap between business and creativity has always been our goal,” said Eggfirst founder Ravikant Banka. “By selecting Anil Kapoor, alongside his real-life brother Sanjay, we elevate our storytelling and connect deeply with our audience, ensuring that the brand resonates meaningfully.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
