MAM
EG! Communications wins Growel’s 101 mall’s creative duties
MUMBAI: Marketing agency, Everything Goes! Communications has bagged the creative duties of Growel Group‘s mall, Growel‘s 101.
The agency will work on strategies on both annual and periodical basis.
The agency will look after the communication strategy of the mall including above-the-line (ATL), below-the-line (BTL) and outdoor advertising.
Besides, it will also develop creative communication forms for promotions and brand communications for the mall‘s service and marketing initiatives.
Everything Goes! Communications chief creative guardian Vijay Dewan said, “EG! Comm dons its experiential marketing hat to be able to conceptualise advertising, brand and activations solutions to meet the many challenges of a mall. We will be working closely with the mall team to create a distinctive creative plan for the mall.”
Growel‘s 101 VP Santosh Pandey said, “We are confident that they will understand the essence of our brand and will correctly and precisely communicate that with our target audience to help build a connect. Growel‘s 101 Mall looks forward to working as a team with EG! Comm to roll out its communication drive.”
“Our strategy is to understand the strengths of the property and leverage its unique features, including its grand European-style architecture, to create a winning communication that connects at multiple levels, finally resulting in increased footfalls, spends and loyalty,” explained Dewan
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
