MAM
Effies 2012: Ogilvy tops 4th time in a row
MUMBAI: Racing ahead of competition by a humungous margin of 215 points, Ogilvy and Mather retained its title as Agency of the Year for the fourth consecutive time at the Effie 2012 awards. It also landed with the coveted award, the Grand Effie.
Ogilvy India‘s final scorecard read: nine gold, 11 silver, three bronze metals and the Grand Effie. Led again by Piyush Pandey, creative director, South Asia, Ogilvy India, the agency totaled 280 points, bettering its last year record of 195 points with seven gold, six silver and six bronze.
Also retaining its position on the leaderboard, Ogilvy‘s Cadbury India was adjudged the Client of the Year at this year’s awards with 85 points.
O&M won the Marico Uncommon Sense for its campaign ‘Satyamev Jayate – Managing a Billion Expectations‘ for Star India’s Aamir Khan show on social causes. It also won the Lenovo Tech-Doers Award for ‘The Photographs Case‘ campaign it created for Star India’s Fox Crime.
The campaign for Satyamev Jayate won in the Services and Integrated Advertising category, while ‘The Photographs Case‘ bagged the honour in the Digital Advertising and Integrated Advertising category. The Undumb India campaign created for The Hindu won in the Services category. The other gold metal winners were: Vodafone India’s ‘Drive Into the Big League‘ campaign (B2B Advertising), Madhya Pradesh Tourism’s ‘How Madhya Pradesh became Incredible in Incredible India‘ campaign (Best On-going Campaign), Asian Paints Apex’s ‘Yeh Badhiya Hai‘ campaign (Best On-going Campaign) and Fevicol’s ‘The Ultimate Bond – 20 Years and Still Going Strong‘ campaign (Best On-going Campaign).
The agency’s 11 silver Effies came from ‘Have You Felt Silk Lately?‘ for Cadbury India Dairy Milk Silk (Beverages, Drinks, Confectionaries and Food); ‘Tayyari ki Jeet‘ for Bournvita (Beverages, Drinks, Confectionaries and Food); ‘As Aamir Steals Light, Titan Steals a March Over Competition‘ (Consumer Products – Others); ‘Chalta Nahin Daudta Hai‘ for Bajaj Discover (Automobiles, Autoparts, Two Wheelers and Auto related); ‘Aapke Sachce Advisors‘ for Max Life Insurance (Financial Services); ‘Poochne Mein Kya Jaata hai‘ for Tata Sky (Services – Others); ‘The Date Fillum‘ for Cadbury 5 Star (Digital Advertising); ‘Loving ‘em Back‘ for Mumbai Indians (Digital Advertising); ‘The Photographs Case‘ for Fox Crime (David v/s Goliath); ‘Drive into the Big League‘ for Vodafone (Integrated Advertising Campaign); and ‘Seedhi Baat No Bakwaas, Freshology‘ for Sprite (Best On-Going Campaign).
O&M won bronze Effies for its work on the Cadbury Bournville’s ‘Have You Earned It?‘ campaign (Services and Integrated Advertising); Hindustan Unilever’s ‘Swasthya Chetna‘ campaign (Rural Advertising); and Bosch and Siemens Home Appliances’ ‘Bosch: Genetically German‘ campaign (David v/s Goliath).
Second spot winner McCann Worldgroup won three Silver and seven Bronze metals with a total of 65 points. It had to go home without a gold. McCann‘s performance this year was far better as it improved upon its previous year‘s ranking of No. 7 with 30 points.
Lowe Lintas and Partners followed close with 60 points. The agency won three silver and six bronze Effies. Taproot India stood fourth with three gold Effies. Leo Burnett raked in eight bronze metals to stand fifth in the metals tally.
This year the Effies saw the addition of two categories – Direct Marketing and Digital Advertising. This also was the first year when the entire judging process took place online.
MAM
Dentsu revamps global leadership, names Takeshi Sano global CEO
New structure aims to sharpen execution, accelerate transformation and drive client growth
Tokyo: Dentsu Group has unveiled a sweeping global management shake-up, appointing Takeshi Sano as president & global ceo, effective March 27, 2026. The move is aimed at supercharging execution, driving client growth and accelerating the group’s transformation across 120 countries.
Sano, who currently serves as ceo, dentsu Japan and deputy global coo, has transformed Dentsu Inc. into an integrated growth partner, delivering 11 straight quarters of revenue growth and strong profits for two consecutive years. Since 2023, he has steered dentsu’s business transformation globally as BX ceo, dentsu, and strengthened Japanese client expansion overseas.
“To support the pace of our transformation and strengthen execution, dentsu will sharpen the distinctive value that sets us apart, positioning ourselves as a true growth partner from strategy through execution,” Sano said. “By creating momentum for clients, partners, people and society, we will reinforce trust and steadily enhance corporate value.”
Under the new management, the global coo and global president roles are being removed. Regional CEOs and practice presidents will now report directly to Sano, enabling faster decisions and tighter client alignment. A new global chief transformation officer and global chief corporate affairs officer have been appointed to accelerate enterprise initiatives and reinforce governance.
Yoshimasa Watahiki, currently Coo, dentsu Japan, steps up as director, representative executive officer, executive vice president and global chief corporate affairs officer. Shigeki Endo remains global cfo, bringing over 30 years of global finance expertise to the fore. Both, along with Sano, are slated for approval as directors at the March 27 shareholders’ meeting.
Other key appointments include: Beth Ann Kaminkow as ceo, dentsu Americas & chief global client officer; Andre Andrade, ceo, dentsu EMEA; Yuichi Toyoda, ceo, dentsu APAC; Will Swayne, global practice president – media & integrated solution; Pete Stein, global practice president – CXM; Yasuharu Sasaki, global chief creative officer; Miho Tanimoto, global chief HR officer; Noritaka Omi, global chief transformation officer; Jean Lin, global chief brand officer; Yoshiki Ishihara, global new ventures officer; Manus Wheeler, chief of staff; Jeremy Miller, global chief communications officer; Shirli Zelcer, chief data & technology officer.
Additionally, Toby Benjamin has been appointed as chief media officer at dentsu UK.
The shake-up comes as dentsu looks to accelerate its transformation, strengthen governance, and deliver measurable growth for clients worldwide. “By eliminating redundant layers and empowering leaders closest to clients, we can act faster, execute better and generate sustainable value,” Sano added.
Hiroshi Igarashi, Arinobu Soga and Giulio Malegori will step down from the global management team and take on advisory roles, marking a clean slate for the new executive leadership.
With a sharpened management engine, Dentsu is betting on speed, unity and client-centric execution to drive its next chapter of global growth.
