MAM
Effie Awards India ’21: The Ogilvy Group, Mondelez India bag the Grand Effie
Mumbai: Hindustan Unilever Ltd (HUL) was judged the Effie Client of the Year, while McCann Worldgroup India was named Effie India Agency of the Year in the latest edition of the “Effie Awards India 2021” hosted by The Advertising Club in a virtual ceremony on Friday night.
The coveted Grand Effie was won by The Ogilvy Group and contributing agency, Wavemaker India, for Cadbury Dairy Milk’s campaign “Melting Power Distance” under the ‘Integrated Advertising Campaign: Products’ category.
HUL bagged ten medals, including four gold, three silver, and three bronze. Some of the most successful creatives of the brand were “H for Handwashing” and “Use Any Soap” both released during the pandemic to promote handwashing by the brand Lifebuoy.
McCann Worldgroup India took home a total of 30 medals, including one gold, nine silver, and four bronze. The group also won gold for its Dettol campaign “Using Virality to Fight The Virus” in the ‘Influencer Marketing’ category. Other top agencies to win big were Ogilvy, MullenLowe Lintas, DDB Mudra, and Leo Burnett.
The other top clients were Mondelez, RB, ITC, and Nestle.
The awards that celebrated the finest brands and ground-breaking campaigns in the year gone by were presented by Colors, powered by MX Player and Aditya Birla Capital was a category sponsor of the virtually held event.
This year, The Ad Club received a record 950 entries and saw participation from 51 agencies. “Looking at the cases that have won here today, you will know for a fact that this is the highest level of award in this country,” said The Advertising Club president, Partha Sinha, speaking about the participants and winners at the awards.
“Effie India today is the most definitive award in the country – and is revered by both the client and the agency. I want to thank every single member of the jury, the participating agencies, and the sponsors. You know that this award has reached the level thanks to all of you. Let the celebrations continue but more importantly let the effective culture continue. As I had mentioned before we are going to hold Effie effectiveness workshops in Mumbai, Delhi, and Bengaluru. Watch this space for more details,” Sinha added.
“It gives me great pleasure to deliver the first virtual awards presentation of Effie India. It has been a long and tough journey over the past one and half years to bring this to life. To judge 950 entries over two rounds of judging by 520 judges, with minimal physical meetings has been quite a task. I thank each participating agency and client for their support. And a big thank you to our sponsors, the Ad Club managing committee, Effie committee and the Ad Club secretariat to make this possible,” stated Effie India chairperson Mitrajit Bhattacharya.
Founded in 1954 The Ad Club is an industry body that provides a dynamic platform for professionals from the advertising, marketing, media, research, and communication fraternity to gain from each other’s experience. The awards celebrate the best work by agencies and clients that set new benchmarks in effectiveness in marketing and advertising communication.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
